Buy RVCA online at Shore. RVCA (pronounced RUCA!) is the brainchild of company founder and creative director, PM Tenore. Transcending the boundaries of traditional action sports apparel, RVCA is a design driven lifestyle brand free from passing trends. Appearing as a natural on the shelves of boutiques as on those of the local skate and surf shop, RVCA is brought together by a group of like minded individuals.
For RVCA is about today, tomorrow and life as the big picture. It’s is about inspiring our generation, providing something of substance and culture and above all doing it with integrity and as a united family.