Shore Price Guarantee

Shore Price Guarantee


How it works

At Shore, we check all of our competitors regularly and strive to bring you a wide range of surf apparel and products at the very lowest price, at the very best quality and, of course, with our legendary customer service. Now, that's not us being big-headed, it's just what our customers say! See for yourself by checking out.

Small Print

We find a lot of our competitors do not hold livestock on their website. This means that they may show a product online at a certain price, yet they will have to order it in from a supplier. As a result, increasing lead times. At we pride ourselves on keeping a livestock. Everything you see on our site we have in stock, ready to dispatch. Therefore we can only Price match competitors who have the stock and can actually deliver the product to you in the same time frame we offer.

Given Jeff Bezos is already rich enough we cannot price match Amazon or third party sellers on Amazon. We are happy to price match any other UK warehoused competitiors stock who can offer delivery in the same time frame.

Currently due to COVID and some competitors looking like they are about to fold we are unable to offer price match on high-value items such as paddleboards or kayaks as we believe strongly competitors who are discounting at this time are likely to go bust and therefore not be able to offer after-sales support or warranty help.