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Pura Vida started in the summer of 2010 by two southern California friends Griffin Thall and Paul Goodman, taking a college graduation trip down to Costa Rica. One day they came across two artisans named Jorge and Joaquin who created colourful string bracelets capturing the simple beauty of costa Rica. Griffin and Paul teamed up with Jorge, Joaquin and other Costa Rican artisans to create handcrafted bracelets in endless colour combinations each one as unique as the person wearing it. What started out as selling just a few bracelets a week has grown into a worldwide movement with millions of bracelets sold each year. in store and online at Shore we sell from bracelets, earrings, rings in loads of couleurs and styles so there’s something for everyone.