Buy O'Neill Clothing and Accessories online at Shore. Boardsports brand O'Neill is the world's original surf brand. After all, it was the company founder, Jack O'Neill, who invented the modern wetsuit back in 1952. From a small garage surf shop in San Francisco the family owned and operated company has evolved into an International company with over 70 distributors worldwide. Since 1952, it has become the world's premiere wetsuit manufacturer and has expanded into other boardsports, such as snowboarding and wakeboarding. O'Neill continues to dominate the world's wetsuit and clothing market and is a global player in the beach and boardsport lifestyle markets.