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The word billabong comes from an Australian aboriginal term meaning body of water and is an apt name for the leading surf brand Billabong that has its roots firmly embedded in water. Billabong began its life on the Gold Coast of Australia, a surfing capital with a status that Billabong has grown to emulate. Billabong clothing supports the brand's philosophy of high-quality sports-focused products with leading designs Billabong clothing had become a fashion symbol in its own right appealing to not only surfers but anyone with a passion for fashion or quality.