Privacy Policy

Last updated March 3, 2010

Shore.co.uk knows that you care how information about you is used and shared and we appreciate your trust in us to do that carefully and sensibly. This notice describes our privacy policy. By visiting Shore.co.uk, you are accepting and consenting to the practices described in this Privacy Policy.


Controllers of Personal Information

Any personal information provided or to be gathered by Shore.co.uk is controlled by:

Shore Watersports Ltd.
20 Shore Road
East Wittering
West Sussex
PO20 8DZ
United Kingdom


Collection and Use of Personal Information About Customers

The information we learn from customers helps us personalise and continually improve your shopping experience at Shore.co.uk. We use the information to handle orders, deliver products and services, process payments, communicate with you about orders, products, services and promotional offers, update our records and generally maintain your accounts with us. We also use this information to improve our store and platform, prevent or detect fraud or abuses of our Website and enable third parties to carry out technical, logistical or other functions on our behalf.

Here are the types of information we gather:

Information you give us: We receive and store any information you enter on our Website or give us in any other way. You can choose not to provide certain information but then you might not be able to take advantage of many of our features.

Automatic information: We receive and store certain types of information whenever you interact with us. For example, like many Websites, we use "cookies" and we obtain certain types of information when your Web browser accesses Shore.co.uk. A number of companies offer utilities designed to help you visit Websites anonymously. Although we will not be able to provide you with a personalised experience at Shore.co.uk if we cannot recognise you, we want you to be aware that these tools exist.

E-mail communications: To help us make e-mails more useful and interesting, we often receive a confirmation when you open an e-mail from Shore.co.uk if your computer supports such capabilities. We also compare our customer list to lists received from other companies in an effort to avoid sending unnecessary messages to our customers. We do not send random marketing emails to personal email addresses (spam). If you do not want to receive e-mail or other mail from us, please click here.


What About Cookies?

Cookies are alphanumeric identifiers that we transfer to your computer's hard drive through your Web browser to enable our systems to recognise your browser and to provide features such as storage of items in your Shopping Basket.

Shore.co.uk uses cookies for essential website functions like your shopping basket contents and keeping you logged in, our cookies DO NOT store any sensitive or personal information about you. Shore.co.uk also uses cookies to gather information about how you use our own website so that we can make sure it is as up to date, relevant and error free as we can. Shore.co.uk also uses cookies to track affiliate sales to our website.

Google Analytics: We use Google Analytics to collect information about visitor behaviour on our website. Google Analytics stores information about what pages you visit, how long you are on the site, how you got here and what you click on. This Analytics data is collected via a JavaScript tag in the pages of our site and is not tied to personally identifiable information.We therefore do not collect or store your personal information (e.g. your name or address) so this information cannot be used to identify who you are. We have turned on Google Analytics Demographics and Interest Reporting to get an idea of our demographics and users’ interests. Please see above for how we use this data.

Using Shore.co.uk means you agree to our use of cookies. You can choose to restrict or block cookies set on web address through your browser settings at any time. For more information about how to do this, and about cookies in general, you can visit www.allaboutcookies.org . Please note that certain cookies may be set as soon as you visit this website, but you can remove them using your browser settings.

However, please be aware that restricting or blocking cookies set on Shore.co.uk will impact the functionality or performance of the website, or prevent you from using certain services provided through web address. It will also affect our ability to update web address to cater for user preferences and improve performance.

If you do leave cookies turned on, please be sure to sign off when you finish using a shared computer.


Does Shore.co.uk share the information it receives?

Information about our customers is an important part of our business and we are not in the business of selling it to others.

Agents: We employ other companies and individuals to perform functions on our behalf. Examples include fulfilling orders, delivering packages, sending postal mail and e-mail, removing repetitive information from customer lists, analysing data, providing marketing assistance, processing credit card payments and providing customer service. They have access to personal information needed to perform their functions, but may not use it for other purposes. Furthermore, they must process the personal information in accordance with this Privacy Policy and as permitted by the UK's Data Protection Act.

Protection of Shore.co.uk and others: We release account and other personal information when we believe release is appropriate to comply with law, to enforce or apply our Terms and Conditions of Sale and Use and other agreements or to protect the rights, property or safety of Shore.co.uk, our users or others. This includes exchanging information with other companies and organisations for fraud protection and credit risk reduction. However, this does not include selling, renting, sharing or otherwise disclosing personally identifiable information from customers for commercial purposes in a way that is contrary to the commitments made in this Privacy Policy.

With your consent: Other than as set out above, you will receive notice when information about you might go to third parties and you will have an opportunity to choose not to share the information.

Whenever we transfer personal information to countries outside of the European Economic Area in the course of sharing information as set out above, we will ensure that the information is transferred in accordance with this Privacy Policy and as permitted by the UK's Data Protection Act.


How Secure Is Information About Me?

We work to protect the security of your information during transmission by using Secure Sockets Layer (SSL) software, which encrypts information you input.

We maintain physical, electronic and procedural safeguards in connection with the collection, storage and disclosure of personally identifiable customer information. Our security procedures mean that we may occasionally request proof of identity before we disclose personal information to you.

It is important for you to protect against unauthorised access to your password and to your computer. Please be sure to sign off when you finish using a shared computer.


What Choices Do I Have?

As discussed above, you can always choose to not provide information, even though it might be needed to make a purchase.

If you do not want to receive e-mail or other mail from us, please click here.

The Help menu on the menu bar of most Web browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie and how to disable cookies altogether.


Conditions of Use, Notices and Revisions

If you choose to visit Shore.co.uk, your visit and any dispute over privacy is subject to this Privacy Policy and our Terms and Conditions of Sale and Use, including limitations on damages and application of the laws of England. If you have any concern about privacy at Shore.co.uk, please send a thorough description to sales@template.shore.co.uk and we will try to resolve it.

Our business changes constantly and our Privacy Policy and the Terms and Conditions of Sale and Use will change also. We may e-mail periodic reminders of our notices and conditions, unless you have instructed us not to, but you should check our Website frequently to see recent changes. Unless stated otherwise, our current Privacy Policy applies to all information that we have about you and your account. We stand behind the promises we make and will never materially change our policies and practices to make them less protective of customer information collected in the past without the consent of affected customers.

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